Why Soft Skills Are Your Strongest Asset in 2025

As artificial intelligence (AI) becomes a greater part of our daily working lives, it’s easy to assume that automation is taking over. But in 2025, the reality is more nuanced. Technology is transforming how we work – but not who we need in the workforce. In fact, soft skills like adaptability, empathy, leadership, and communication have never been more in demand.

At Adecco New Zealand, we partner with businesses across every major industry – from logistics and trades to finance and technology. More than ever, employers are looking for people who bring more than technical expertise – they want individuals who can lead, collaborate, and grow with their teams.

While AI can help us work faster. It is the people with soft skills, that can help businesses work better.

Why Soft Skills Still Matter in 2025

Machines are excellent at performing routine, repetitive tasks. They’re good at analysing data, predicting patterns, and automating processes. But they lack context, empathy, and ethics – the things that matter when working with people is either responding to complex situations, or leading teams through change.

Today’s workplace requires professionals who can:

• Navigate hybrid and remote collaboration
• Lead cross-functional teams with empathy and clarity
• Understand client and stakeholder needs beyond numbers
• Manage conflict and build positive workplace culture
• Solve ambiguous problems where there isn’t a clear right or wrong

These are challenges that can’t be solved by artificial intelligence – they need human insight.

The Top Soft Skills Employers Are Hiring For

Through our ongoing conversations with clients and hiring managers, we’ve identified the soft skills most in demand right now:

Emotional Intelligence

The ability to recognise and manage your emotions and those of others is crucial to strong leadership, teamwork, and customer service. High EQ is linked to better collaboration, reduced conflict, and greater resilience under pressure.

Adaptability

In 2025, the pace of change in technology, work arrangements, and global markets is faster than ever. Employers need people who can pivot quickly, embrace change, and help others do the same.

Critical Thinking and Decision-Making

With AI offering more data than ever before, employees who can evaluate it, apply judgement, and make ethical decisions are highly valued.

Communication

This includes both written and verbal communication. In a hybrid world, professionals need to express ideas clearly, listen actively, and keep teams engaged and connected – often across time zones or devices.

Leadership and Influence

Regardless of job title, the ability to positively influence others, guide team dynamics, and motivate colleagues is a trait that stands out.

Can You Train Soft Skills?

Absolutely. While some people may naturally excel in certain areas, most soft skills can be developed. Coaching, feedback, stretch assignments, and online learning all offer opportunities to grow. If you’re not sure where to start, check out our guide: How to Upskill for Career Success in 2025.

If you’re currently job seeking or planning for a career change, knowing how to showcase your soft skills on your CV and during interviews can make all the difference. For tips, explore our article on How to Prepare for an Interview.

Why Adecco?

As the world’s leading recruitment agency, Adecco has the global scale, local insight, and industry expertise to support your success. We operate in more than 60 countries and partner with over 100,000 businesses globally including hundreds right here in New Zealand.

Whether you’re looking for your next role or seeking the right person to join your team, Adecco’s experience in recruitment, workforce planning, and talent development means we understand what makes people and businesses thrive.

Explore our 2025 Salary Guide to learn what employers are offering right now, and how soft skills can boost your market value.

Visit adecco.co.nz to find your next opportunity or explore more resources via our News & Resources hub.