Embedding Corporate Social Responsibility in New Zealand’s Evolving Business Landscape

Corporate Social Responsibility (CSR) is important for a business to have, especially in 2025. Kiwi businesses are facing growing pressure to operate ethically, support environmental and social goals, and build inclusive workplaces that reflect the values of Aotearoa. From employee wellbeing and climate action to equity, diversity, and cultural respect, CSR is now central to long-term business strategy and success.

At Adecco New Zealand, we work with hundreds of organisations across the country, and we’re seeing a clear shift: companies that embed CSR into their culture are not only doing the right thing – they’re also attracting top talent, boosting retention, and strengthening their brand.

What is CSR, and Why Does It Matter?

CSR refers to a business’s responsibility to contribute positively to society while minimising its negative impacts. This includes:

• Ethical business practices
• Reducing environmental harm
• Supporting community initiatives
• Creating inclusive and supportive workplaces

In the New Zealand context, CSR also includes a commitment to cultural inclusion and recognising the unique place of Māori as tangata whenua. Companies that show genuine care, respect, and a commitment to fairness are earning greater trust from both employees and the public.

Corporate Social Responsibility practices can drive innovation, increase customer loyalty, and improve employee engagement – all essential for navigating today’s volatile business environment.

CSR Priorities for New Zealand Businesses in 2025

• Mental Health and Wellbeing

Mental health continues to be a top priority across all industries. Companies are moving beyond token efforts and investing in practical support – like Employee Assistance Programmes (EAPs), flexible work options, and wellbeing-focused policies.

For practical insights, read Adecco’s Balancing Work and Wellbeing: Strategies for Better Self-Care.

• Inclusion and Diversity

CSR and inclusive workplaces go hand in hand. Today’s workforce expects employers to ensure fair treatment, representation, and opportunities for all – regardless of gender, ethnicity, ability, or background.

Adecco’s support of NZDEN demonstrates our commitment to improving employment outcomes for people with disabilities and creating equitable pathways to work.

Adecco’s global brand values feature Inclusion as not just a buzz word, but a core aspect of how we work. We live it in our brand’s mission “Adecco works for everyone”.

• Family-Friendly Workplaces

Being a supportive employer means recognising the needs of working parents. From flexible return-to-work options to parental leave enhancements and compassionate policies, businesses are creating cultures that retain talent and promote balance.

Find out more in Supporting Parents in the Workplace: A Path to Retention and Growth.

• Community Engagement and Volunteering

Many businesses are rediscovering the power of giving back. Organised volunteer days, fundraising campaigns, and partnerships with local charities are becoming central to team culture – and customers take notice.

Volunteering can also help employees grow their careers. Learn more in Does Volunteering Help or Hurt Your CV?

• Environmental Sustainability

With global awareness rising, companies are being called on to lead in sustainability – by cutting emissions, reducing waste, and sourcing responsibly. These actions aren’t just about compliance; they’re about protecting the future and earning the loyalty of conscious consumers.

New Zealand’s clean, green reputation is a business asset worth protecting.

Making CSR a Part of Everyday Business

CSR isn’t just about policies – it’s about culture. Successful companies are:

• Leading from the top with clear values
• Encouraging staff to participate in CSR initiatives
• Being transparent about goals and impact
• Building CSR into recruitment, onboarding, and leadership development

Adecco’s article on Nurturing a Future-Ready Workforce explores how purpose-driven leadership and values-based hiring can help businesses build strong, adaptable teams.

CSR is Good for Business

Corporate Social Responsibility isn’t just the ethical thing to do – it’s also smart business. A strong CSR framework can:

• Strengthen brand reputation
• Increase customer loyalty
• Attract and retain top talent
• Future-proof your business

At Adecco New Zealand, we help organisations embed responsible practices into their workforce strategies – from hiring and retention to flexible staffing and outsourced services.

Let’s talk about how we can support your hiring needs.
👉 Contact Adecco New Zealand to get started.